Vintage pop with LeSportsac x Kellogg’s 

After celebrating the Chinese Year of the Tiger with Moschino, Kellogg’s conquers also the American bag brand LeSportsac, in a collection imbued of vintage inspiration.

The limited edition includes a series of bags, such as tote bags, shoulder bags, clutches and backpacks with prints of the three most iconic Kellogg’s cereal boxes ever: Corn Flakes, Frosted Flakes and Fruit Loops. Each model is made of nylon, the main fabric used by LeSportsac.

In addition to the prints of Kellogg’s iconic characters such as Tony The Tiger and Toucan Sam, patchwork of the retro prints of all Kellogg’s cereal boxes are also used, thus allowing the LeSportsac x Kellogg’s capsule collection to be combined with a casual and streetwear style.

The collection is available online and at LeSportsac stores, in a limited edition. The collection launches with a social media campaign that allows fans to win  LeSportsac x Kellogg’s bags, by sharing posts on their IG stories or by tagging 3 friends in the comments.