Condè Nast is boosting its experiencial licensing operations and opens its first Vogue Café in China, thanks to a deal with Beijing Sycamore Seed Advertising & Media Co Ltd.

This firsts Chinese launch adds up to the other Condé Nast licensed restaurants around the world, which include Vogue Cafés in Kiev, Moscow, Porto and Riyadh, Vogue Lounge Kuala Lumpur, Vogue Restaurant Istanbul and GQ Bar Berlin.

Vogue Café Beijing sits among the Pechino city’s leading luxury flagship stores, at the iconic China World Mall in the Chaoyang District; a second opening will follow suit in Shanghai in 2021.

“Beijing’s rich culture and long history paired with the constantly evolving restaurant scene makes it one of the most enticing cities in China, which is why Condé Nast is thrilled to open the country’s first Vogue Café in the capital,” said Markus Grindel, Managing Director, Global Brand Licensing, Condé Nast. “Vogue Café Beijing will bring luxury fashion and high-end cuisine together – an experience sure to enchant both local and visiting epicures.”

Vogue Café Beijing, spread over 400 sq. meters, features two elegant dining rooms and a feature cocktail bar. Like the other Vogue Cafés in the world, images and covers from the archives of Vogue adorn the walls, including iconic shots featuring some of the world’s most renowned models and photographers.