We have been at White Milano, the research fashion trade fair, to catch all the news about brands and collabs for next FW15 season.

Among the most interesting projects we highlight the new Puma collaborations with  ICNY and STAMPD, Eastpak with Uniwax, the new eyewear collection of the Italian bass player Saturnino, KG the street-wear line created with Marracash, the king of the Italian rap.

Faliero Sarti exhibited 20 years of fashion collections and collaborations, i.e. with Diabolik, Disney and the Italian artist Carlo Fei.

New collabs also for Adidas and Reebok, next on Brand Jam news, and Happiness with a special capsule: “KM0”, all made in Rimini, the brand’s hometown.

Last but not least, the collaboration  beetwen White and Highsnobiety, international opinion leader about men’s fashion, that gave life to a new area  WOW 0.15.