Chupa Chups’ pop, fun and colorful aestethics have brought the brand to collaborate with a number of labels and retailers, especially in the latest seasons. Sephora, Uniqlo, Chocoolate, Lipsmacker, to name just a few, but also the creative couple of British fashion designers Fyodor Golan, the genius of Philip Colbert’s The Rodnik Band, and the edgy design factory Altreforme in the higher tier.

Capsule collections with exclusive designs and that amazing “wow effect” have so become the key to Chupa Chups forays in the fashion arena, like in this latest “Leo Loves Chupa Chups“ collaboration just launched for the spring summer season.

Leo Studio Design is an Italian label, appreciated and stocked at the best selected department stores and concept stores (like Isetan or Le Bon Marché) with a passion for bold designs and pop motifs.

In this capsule, Chupa Chups left free reins to Leo Macina – Leo Studio Design’s art director – to interpret the mood of the most famous lollipop with the Italian brand’s aesthetic. “Leo Loves Chupa Chups” is the signature under which a collection of slip-on, sandals, pumps, bags, clutches, and denim jackets, are proposed in a colourful “Gelateria Italiana” key, for the pleasure of all Leo Studio Design’s fans in the world.

This first spring collection is an opening of the collaboration, which will add another capsule for Autumn/Winter 2018 season and available within September 2018 worldwide.

You can see the themes and the designs in this gallery, to have a taste of its wow-effect