Wrangler, recognized worldwide as a true American heritage brand and iconic leader in denim, and Fender Musical Instruments Corporation (FMIC), the world’s leading guitar manufacturer, have just announced an exclusive collaboration marking 75 plus years of cultural influence.

Wrangler and Fender together have been protagonists in the rock music scene in recent decades, being part of the musical and stylistic expression of many legendary artists, like Jhn Lennon, Freddy Mercury, Jimi Hendrix, making the guitars they’ve played and the blue jeans they’ve worn sought-after timeless objects.

Wrangler x Fender reflects and unites the heritage of these two iconic brands in an exclusive collection of denim and t-shirts, enriched with vintage graphics of rock music scenes, along with fringe and paisley prints. The special limited edition for menswear and womenswear also features patched, distressed and classic denim and cutoff denim vests.

“Music and fashion are about expressing your truest self. The exclusive Wrangler x Fender Collaboration forms a tightly woven bond between the music and fashion industries, inviting all generations of creatives to celebrate their personal flair”, said Richard Bussey, Vice President Accessories, Lifestyle and Licensing at Fender.

The collection’s launch campaign involved notable faces from the music industry, including Georgia May Jagger, daughter of famous Rolling Stones frontman Mick Jagger, guitarist Orville Peck and country artist Stephanie Quayle.

The Wrangler x Fender collection is available online at Wrangler.com, Fender.com and at authorized retailers. A follow-up collection is then scheduled for late summer with an exclusive set of accessories.