Racing and specially motocross has quite the impact on fashion, especially with the younger generation. So, how miss the chance to ride the trend with a new appealing nostalgic capsule collection, moreover if you add the 80s-90s factor, so dear to last fashion inspirations. And, why not, also giving racing fans the chance to win a CRF250L Honda motorbike.
The Tokyo-based automotive company has joined forces with the LA based fashion retailer Forever 21 for a capsule collection inspired by iconic Honda designs from the early 1980s and action sportswear of the 1990s, which includes bright colors and patterns with images and model names of Honda’s bike line.
Featuring styles for both men and women, Honda racing iconography has been applied to updated silhouettes and fabric to create a modern yet timeless aesthetic. The men’s collection features streetwear-ready pieces including T-shirts, pull-over sweaters and racing jackets. Meanwhile, the women’s product range includes long- and short-sleeved crop tops, long-sleeve T-shirts and skirts, as well as plus-size styles.
The best part is that no purchase is necessary to get the chance of winning a brand new CRF250L Honda. Participants have to simply post a photo on Instagram wearing an item of the capsule collection and tag it @forever21 and @honda_powersports_us and including the hashtags #F21Contest and #F21xHonda within Feb. 12.
Even better, Forever 21 will pay the taxes and registration fee for the bike.
A clever marketing way to lure new, younger bikers expanding the target from the present average middle-aged male to the Forever 21’s audience which is 13 to 30 and mostly female.