Global brand licensing at Hong Kong

Brand Licensing professionals asking themselves if Hong Kong International Licensing Show, from 7th to 9th January is worth a visit should read these following highligths.

Between the 380 exhibitors from 12 countries 20th Century Fox, Global Icons, Global Brands, IMG, and LMCA stand out for their position in the global licensors ranking; brands such as Ducati, Ferrari, Sergio Tacchini, Cosmopolitan, are paralleled by an array of sport brands like FIFA World Cup, NBA, Paris Saint-Germain, Real Madrid CF, U.S. Open Of Surfing to name just a few.

The event is now grown to be the second largest in the licensing global business, shaped as the business gate to all the Asian territories’ licensing market.

Besides the standard trade fair model, contents are pivotal: The Asian Licensing Conference, held in the venue during the 7th and 8th of January, is the largest conference in Asia, an ideal platform for 1,500 leading international and local licensing professionals attending, 75% from Asia, and its 30 international speakers. The focus of the 2019 Conference is E-Sports and Content licensing.

Boosting the presence of global brands is also a hot theme for Hong Kong International Licensing Show, and for the first year the European Lifestyle Brand Forum will be held on 8th January. A special format where brands like Chupa Chups, Head Sports, MotoGP and Smiley will showcase their brands and business cases to a selected number of VIP Asian professionals, manufacturers and buyers.

All details and info on Hong Kong Licensing Expo 2019