Halo Licensing Survey, Q1/2019 report out now

The Q1/2019 edition of Brand Jam’s Halo Licensing Survey has just been delivered to our avid subscribers. Once again it’s a report packed with case studies sure to fascinate licensing, branding and retail professionals.

Our quarterly survey tracks branded licensing campaigns from around the world each quarter. This most recent issue contains details and links to an incredible 300 campaigns collated over the last three months.

For those who still don’t know Halo Licensing Survey, this quarter could be our best edition yet – not only for its volume of information and inspiration, but for the quality and depth of analysis. Entertainment properties, art libraries, licensed brands, institutions, sports – they’re all there, joining forces with fashion, lifestyle and retail brands and showing the myriad ways that notoriety can drive brand engagement and equity.

The latest report showcases the power of HBO’s Game of Thrones with a number of fashion and luxury collaborations, with several unpicked to show how cultural content feeds engagement for fashion, lifestyle and FMCG brands.

Among the trends covered in the new report are phenomena like 80s/90s revivalism and the growing impact of “drop culture” beyond the sneaker segment.

To see how these and other threads are shaping deals and value creation in the licensing space, Halo Licensing Survey is the most comprehensive and convenient tool in the market.

Act now to subscribe to the Halo Licensing Survey while the news is still fresh, just click here to download the order pack.

If you still don’t know its potential, ask for a free sample of Q4/18 by writing to brandjam@brandjam.it with the subject line: Free Q4/18 HLS Sample

250+ campaigns (incl. links) each quarter
4 key campaigns each quarter, detailed and dissected
16 highlight campaigns each quarter
Trends summary
• 4 quarterly reports per year

About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.