H&M and The Vampire’s Wife for empowered women

H&M just launched a collaboration with cult fashion brand The Vampire’s Wife, the brainchild of British designer and model Susie Cave.

A fashion insider favourite, The Vampire’s Wife is known for flattering silhouettes, glamourous details and an unbridled celebration of women and the female form.

This collection, available from 22nd October, is progressive in both attitude and fabrication and includes sensual and romantic mini dress garments, made from sustainably sourced materials, and whimsical accessories like necklaces, bracelets and ear cuffs.

H&M x The Vampire’s Wife wants to show customers that fashion can, and should, empower and inspire women to feel like the best version of themselves.

“We’ve long been inspired by Susie’s energy and brand values and we’re thrilled to be doing this undoubtedly very special collection together” states Maria Östblom, Head of Design Womenswear at H&M.

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About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.