H&M Conscious Exclusive 2016: sustainable inspired by art

hm-conscious

H&M has announced a new collaboration, this time with Paris’s Musée des Arts Décoratifs for its forthcoming Conscious Exclusive 2016 fashion collection. The line is set to launch on April 7 next year via 180 stores worldwide as well as online, and is timed to coincide with the museum’ exhibition “Fashion Forward – Three Centuries of Fashion”. H&M has been named as exclusive sponsors of the exhibition, to which it has also selected styles from its own archives.

Parisian Art Director, style maven and sustainability champion, Julia Restoin Roitfeld – daughter of former Vogue Paris editor-in-chief, Carine Roitfeld – is set to be the face of H&M’s campaign.

For its Conscious Exclusive collection, H&M’s design team has worked closely with the museum, delving into their fashion archives for inspiration, as well as those of artists such as Gustave Moreau. The result is a glamorous line of modern, red-carpet pieces infused with tactile charm, a nostalgic aesthetic and a historical legacy.

The creations will be also manufactured using innovative, new materials such as beads and rhinestones made from recycled glass and Denimite, a material made from recycled, heavily worn denim.

About Ambra Farioli

Researcher and innovator, founder of Brand Licensing Studio, a creative consultancy agency specialized in licensing, branding, art, heritage brands, and content marketing...