H&M x Moschino to include pets accessories

Jeremy Scott’s fans will have to wait until November 8 to line up and get some cheaper Moschino items at this year’s bombastic haute couture collaboration planned by H&M.

As usual, the news has already been officialised months ago (it was April), to create media buzz and prepare the consumers to this obligatory season run.

What’s new is that for the first time at H&M the collection will include also some pets accessories: one doggy hoodie featuring Moschino logo and one doggy down jacket with a gold chain motif will be launched within the activation.

The pet accessories market is booming, and Jeremy Scott’s business sense is always one step ahead.

About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.