Hunter hits USA with a massive collaboration with Target

The news about Target’s next design partnership is officially out: starting Saturday, April 14 the American retailer is teaming up with British heritage brand Hunter to bring exclusive versions of not only the iconic rain boots but also a number of other products.

A massive range of 326 items, Hunter for Target is designed for the entire family and is one of Target’s largest design collaborations to date. The collection spans apparel and accessories for women, men, girls, boys and toddlers, as well as products for the home and outdoors.

The assortment is outdoor driven, and includes a number of items that are a first for Hunter, such as hammocks, sunshades and coolers. And of course, the iconic rain boots, which come in a variety of colors and sizes to fit every age and mood.

“Affordable” is the keyword of the collection, with most pieces under $30.

A special program is also included in the package to reward Target’s most loyal clients. In a first for Target’s design partnerships, REDcard owners will get early access to order on exclusive colors of select styles of the collection that won’t become available to the general public beginning April 7.

Another first: families can shop together throughout all the weekend, as Target is launching Hunter for Target on a Saturday versus the standard Sunday.

About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.