Iceberg x Surf the Road limited edition

The Milan Design Week is one of the craziest events of the city with many projects, installations and presentations rolling-out every day. Many brands, not only in the design world but also in theĀ fashion industry, are committed to creating special collaborations. One above many caught our interest: Iceberg presenting a limited edition of skateboards made in collaboration with Surf the Road.

Surf the Road is a project created by a group of young guys Luca, Marco, and Gianmarco, who decided to follow their passion and started the production of handmade boards for skaters. Made up of various layers of wood and fiberglass, which make them especially elastic and robust, obtaining a movement similar to one of the surfboards, (that’s where the idea of the brand comes from).

During the cocktail party for the launch of the collaboration, we had the chance and the pleasure to speak directly with Luca, Marco, and Gianmarco who told us how this collaboration with such a big name of fashion was born. Being born in the same city, they decide to gift Paolo Gerani, CEO of Gilmar group, with one of their special boards customized with Iceberg logo and graphics for the last collection.

Paolo Gerani, mastermind of one of the most important Italian fashion groups, who has also a special skill in discovering new talents, impressed by the project and the initiative of these young guys, decided to create a super limited edition of skateboards with Surf the Road.

With their unique feel, given by the handmade shaping and wrapping, Iceberg skateboards are customized with the same graphics and mood of the PE 2019 Iceberg collection.
Only thirty pieces available exclusively on Iceberg online store and in the flagship store in Milan, price ranging from 240 euros for the single table, to 720 euros for a triptych.

About Ambra Farioli

Branding consultant and web communication expert, always on the go looking for interesting brands' r-evolution projects. Last but not least, passionate Brand Jam managing editor :-). If you wish to discover more follow me on twitter @Ambra_Farioli