Ines de la Fressange Paris, a precious brand extension

Ines de la Fressange Paris, the brand owned by Ines de la Fressange herself, is continuing its branching-out strategy, and after fragrances and eyewear, has just launched her first jewelry line.

The brand, known for capturing the quintessence of Parisian chic, is the paradigm of the so-called “effortless chic”. For this new venture, Ines de la Fressange, Art Director of her eponymous brand, was inspired by the chandeliers and their aesthetics, presenting a collection of bracelets, rings, necklaces and earrings made of small stones set in slight ribbons of metal.

“I always loved the light of chandeliers in Parisian interiors, as well as the infinite play of colors offered by multifaceted crystals”, said de la Fressange, underlining how the effect sought with the new jewelry line is just that.

The “Éclats” collection – which in French means “splendour” – includes 32 pieces available in white, pink and yellow gold, embellished with sapphires and various colored diamonds.

Aglaya, a French creative atélier specializing in jewellery is the licensing partner which puts its technical and commercial capabilities at the brand’s service, for this range distributed in both physical stores and the e-store.

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About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.