Levi’s VP Brand Marketing Europe on brand experience

With a stunning +23% growth in Europe (within a +7% on global revenues) denim leader Levi’s has probably something to say about brand management. Anit Van Eynde, VP Brand Marketing Levi Strauss & Co. Europe,…

Saatchi&Saatchi: why luxury brands should watch below

Luxury is a booming market, on target to reach 223 billion Euro in 2014 according to Bain’s “Luxury Goods Worldwide Market Monitor” released October 2014, growing double digit for 3 years in a row; 330…

Wooster + Lardini, double interview

The Lardini Group has launched a collaboration with Nick Wooster, who will be the ambassador of their collections in America (on display in the M5 showroom in New York) with a capsule collection targeted not…