James Bond switches to Nokia

During an online event, Nokia mobile brand licensee HMD Global announced last week the launch of three new Nokia models, a boost in operations in Brazil, but the most interesting news was its tie-in partnership with James Bond movie, No Time to Die.

The switch to Nokia is another big move for James Bond, who’s been sporting Sony handsets in the past, from Pierce Brosnan in Tomorrow Never Dies, to Daniel Craig with their Sony Ericsson.

Other than the product placement, the partnership between Nokia / HMD and the James Bond franchise includes a 007 special edition Kevlar Case for the Nokia 6.2 and Nokia 7.2, available all around the world at a price at 19.99€ within the end of March.

‘The Only Gadget You Ever Need’ is the claim of the upcoming campaign to launch the products.

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About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.