Karl Lagerfeld x Puma

At PUMA, the celebrations for the fifty years anniversary of the iconic Suede sneaker though collaborations is getting busier, reaching the official anniversary day – 15 October.

After the activations with Barbie, and M.A.C., which we featured in previous posts, Ferrari, and other brands and designers like Sonra and Stampd, now it is Karl Lagerferld turn, who have interpreted with his black and white style two unisex sneakers and a small collection of women an men sportswear items.

The 13 pieces of Puma Karl Lagerlfed collection- T- shirts, a jumpsuits, and accessories, range from 40€ and 175€ and will launch at the respective online store on 18 October, and will be available in the Karl and Puma stores the day after, along with other selected retailers worldwide.

Kaiser Karl, who last year in the same period collaborated with Vans for a similar activation, will continue to team up with other brands as part of its brand strategy; an upcoming collaboration with Christofle has just been teased.