Kidswear: Pitti Bimbo Reportage

Pitti Bimbo, the reference event for kidswear world, just closed its June 2019 edition with a few more foreign buyers, but leaving behind some of the Italian visitors, according to the official press releases.

From our point of view as observers of branding trends, we can only note the ever decreasing presence of character licensing offer, against the ubiquitous ranges featuring the event in the previous seasons – with some exceptions from Fabric Flavours and GBG-Apparel & Accessories, and on the excellent interpretations by Monnalisa.

The kids versions of the big global brands seem to be on the rise, and the presence of Armani Kids for the first time at the Florentine event has certainly not gone unnoticed. In this sense, the version of the CR7 licenses on total look and footwear clothing, seen at Pitti Uomo in the adult version, deserves a mention.

Among the so-called “licensed corporate brands”, MTV seems outstanding, featuring deep ranges contemporarily both at GBG Apparel and Accessories and Slash – Italian Brands.

Environment and conscious consumption are played by some labels, like North Sails with the “Go Beyond Plastic” activation, and by the Danish Molo, which boasts the use of organic fibers on all the garments, while the licensed storytelling fo National Geographic Kids is featuring a special range at GBG Apparel and Accessories, as seen for the adult target age at Pitti Uomo.

But the images speak more than words: click on the gallery to get the real thing.

About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.