Kipling x CocaCola

Kipling, the Belgian brand of bags and accessories part of VF Corporation, has chosen to join forces with one of the most renowned FMCG brands in the world: Coca-Cola.

The collection proposes the famous Coca-Cola white and red palette in a selection of Kipling classics, but above and beyond its aesthetics, the purpose of this collaboration is to convey a positive message while concretely translate it into a “green” collection.

In fact, each model is made with ripstop fabrics, created by reusing recycled PET bottles, and to manufacture this collection approximately 272,000 PET bottles were reused.

From the Seoul backpack to the iconic Art M, Kipling x Coca Cola includes the reinterpretation of Kipling’s iconic models, and will be available in stores and at Kipling e-store from the second half of January 2021.

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About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.