KITH X BMW, supercar and supersporstwear

Kith founder Ronnie Fieg is an enthusiast for BMWs since he was a kid, admiring his grandfather’s prized first-generation E30 M3.

Today, with his brand likewise admired as a multifunctional lifestyle brand and progressive retail establishment, and collaborating with numerous global brands, Ronnie can fulfil his dream, with a reciprocated collaboration Kith x BMW.

BMW fans have a double chance: to choose from an amazingly deep range of sportswear items, and to own a special edition sports car with unique Kith elements – built on the riveting BMW M4 Competition Coupé, combining stunning design with the iconic power of M.

A limited edition supercar, BMW M4 Competition Coupé comes in a trio of top-shelf colours – Frozen Black, Frozen Dark Silver, and Frozen Brilliant White, and features BMW-Kith three-striped logo and lettering on the front roundel, boot, and optional grey roof logo, on the steering wheel and is embossed in the headrest, armrest, centre console, and door sills.

Kith x BMW sportswear range includes some 90 pieces, ranging from sports jackets, pants, hoodies and t-shirts, to accessories like caps, pins, prints, mugs, half of them already soldout on Kith’s e-store after a week from the launch.

The range is also celebration of the two logos, based on the interpretation of Kith’s brand through the iconic BMW M three-coloured stripes and lettering.

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About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.