Lacoste pop edition with Keith Haring

Right after the recently announced Keith Haring x Terez collection, a new amazing collaboration with Lacoste will soon hit the stores.
The crocodile brand joins indeed a long list of brands that have decided to pay homage to Keith Haring’s art with a collection that is everything but a capsule.

Lacoste has created a wide range of pop-infused clothing and accessories to celebrate the graffiti-like works of this great artist. Both for adults and children, the collection includes the iconic polo shirts to T-shirts, shirts, sweatshirts, dresses, swimsuits, as well as the lining of bomber jackets, a sneaker, and a reversible tote bag. For the youngest, three watches will also be available.

The line celebrates New York City 80s street culture and features Haring’s works, “Barking Dog” and “Heart”, on the collar or as a chest patch, or with colored or negative all-over prints.
The collection has been realized in collaboration with Artestar agency, which represents some of the most celebrated artists, photographers, and designers.

The exclusive collection will be available starting from March 27th on www.lacoste.com and in some selected Lacoste stores.

About Ambra Farioli

Researcher and innovator, founder of Brand Licensing Studio, a creative consultancy agency specialized in licensing, branding, art, heritage brands, and content marketing...