Land Rover launches the new Evoque with a set of collaborations

Land Rover’s highly-anticipated luxury compact SUV, the New Range Rover Evoque, has just been revealed in London’s creative East End during a powerful showcase act featuring a smart use of collaborations.

To enhance the brand values of the new model, a sophisticated evolution with cutting-edge technology – designed, engineered and manufactured in Britain – Land Rover collaborated with a number of brands

British activist and model Adwoa Aboah wore a specially commissioned dress designed by Ashley Williams, crafted using the vehicle’s suede cloth textile made from recycled polyester microfibres.

British luxury brand Mulberry has created a parallel collection inspired by the new Range Rover Evoque. The Weekender bag is quilted with the car’s grille pattern, using the same sustainably-sourced Eucalyptus material featured on the car’s interior.

Premium audio company Master & Dynamic created two bespoke concept Range Rover Evoque x Master & Dynamic MW07 Wireless Earphones. Each pair is made from handcrafted acetate inspired by the launch colours of the New Range Rover Evoque, featuring a bespoke grille pattern in copper and silver accents.

Last but not least, Zenith watch from the DEFY Classic collection was specially co-developed by design and technical engineering teams working in close harmony. The 200-piece limited edition is a combination of unmistakable elements drawn from its automotive inspiration, from the colour to the design itself.

A company of partners sharing the same Range Rover values of heritage, design and craftmanship, which move the brand’s focus and consumer attention from the automotive scene and clusters of fans to a broader level.

About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.