Big logo strikes again.
The trend which inspires global creative directors to use bold dimensioned logos on sweatshirts and t-shirts picks brands from all categories, FMCG products included.
Zara, the leading international fashion retailer has just launched two such concepts with Perfetti Van Melles’ iconic brands: SMINT and MENTOS.
Mentos, with its record of 50 rolls consumed every second worldwide, has inspired an oversize logo hoodie with the popular mint roll on the back.
SMINT, positioned as the kiss booster, seduces Zara fans with a trendy T-shirt with the evergreen claim “NO SMINT NO KISS” and the iconic strawberry SMINT tin.
The T-shirt and hoodie are available all around the world in both brick and mortar and online Zara stores.