For its first activewear collaboration, the British fast-fashion giant teamed up with Lotto, the Italian heritage sports brand.
This partnership is also the first collaboration that Primark signs with an Italian brand.
The men’s capsule collection, available in Primark stores since this week, is composed of 24 pieces and includes both clothing and accessories with prices ranging from 7 to 18 pounds.
A selection of practical yet comfortable items, that includes a monochrome Lotto short and jumper duo with hints of pink, a variety of fluorescent neon tops and lightweight outerwear, T-shirts and tracksuits inspired by both contemporary and retro designs. The range also includes athleisure accessories like oversized bum bag, sliders, caps and a reversible bucket hat, all declined in fluorescent colours alternating with white, black and grey.