Luxury meets running: Franck Muller x New Balance

Swiss haute horlogerie blends with runners shoes, in this first timer New Balance CM996 Limited Edition, launched in collaboration with Franck Muller.

The charm and the bold designs of Franck Muller feature these two pairs of sneakers, which come in different metallic colours, both emphasizing the symbols of luxury watchmaking – silver metal and gold and dark blue.

The New Balance CM996, just like the watch faces, feature oversized italic numbers, Franck Muller’s signature, embossed in the metallic leather sections of the upper and multicolored printed insole to match.

The dark blue and black leather feature an imitation crocodile leather texture, reminiscent of a watch strap combined with the “N” logos that alternate tone-on-tone in the side half.

Supplied with a special tote bag, each pair of sneakers will be limited to 996 pairs and are available only on the Japanese New Balance stores, and retailed for ¥ 22,000, approximately € 175,00.

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About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.