Marmite and other Brit Brands celebrate 100 years of British Airways

To celebrate its centenary, British Airways is releasing a series of centenary editions in partnership with British brands to offer its loyal customers special editions of food, drink and gifts.

An amazing Marmite x British Airways jar, sized to fit within the liquid allowance, was firstly launched some days ago, as the ultra-Brit spread is the most confiscated brand at airport security, was developed first to honor the celebrations.

Interestingly enough, London City Airport has seen deserted jars of Marmite increase 50 per cent in the first three months of 2019, from four to six jars a day, and the airport forecasts it could seize over 2,000 jars this year alone. British Airways customers who cannot live without a jar of Marmite can now get it on board all flights from May 1. The jar weighs 70 grams so if they do not get through it on holiday they can safely take it through security as it falls within the liquid restrictions.

Among the other partnership, BrewDog have created a the first beer brewed directly on a flight: the transatlantic IPA (Indian Pale Ale). Wines and spirits are represented by a new gin from Edinburgh distillery Pickering’s, and by Chapel Down’s 2018 Bacchus, an English white wine from Kent.

Luxury and gift segment are featuring the British watchmakers Bremont on the launch of a new limited-edition timepiece, made with metal from the most iconic British Airways plane in history – Concorde. A heart-shaped locket by Welsh jewellers Clogau and a limited-edition Mulberry Bayswater tote in red and blue are also included in this centenary list of limited editions, along with a special heritage teddy bear by Merrythought.

Jude Winstanley, British Airways’ Head of Ground Products, said: “We have searched the length of the country to find some of the best of British brands to partner with for our centenary. We are delighted these limited-edition products will be available to customers on board this summer.”

About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.