“Naughty or Nice”? Macaulay Culkin signs Happy Socks’ Xmas campaign and capsule

Christmas is almost here and to celebrate the holidays the lifestyle brand, known for its colourful and imaginative patterns, has decided to gift its fans with an unconventional capsule collection.

Happy Socks’limited editions always have great success, from Andy Warhol to the Beatles, from Smiley to Pink Panther, every creation amazes and surprises the public.

This last collaboration with Macaulay Culkin, “Home Alone” star – still the most played movie during holidays time – wants to give an irreverent touch and defuse the stress of these frenetic vacation days, because, as Culkin says in the campaign video, “You know, every day is a holiday, except for, you know, the holidays”.

The collaboration not only sees Culkin as the face of the brand’s Xmas campaign, but includes also a special collaborative capsule collection composed of three very special models in festive colours and Culkin’s bunny motif inspired by BunnyEars, his satirical pop-culture website, and podcast.
The “Naughty or Nice” full collection includes eight holiday socks and a number of gift boxes shaped like candy and a mini Christmas tree, with the prices ranging from $16 for socks to $48 for a gift box.

About Ambra Farioli

Researcher and innovator, founder of Brand Licensing Studio, a creative consultancy agency specialized in licensing, branding, art, heritage brands, and content marketing...