Opens the first Nutella pop-up hotel

A dream for many, certainly a one of a kind experience that will offer a real “brand immersion” for all Nutella lovers.
Following the footsteps of the Nutella Cafes in New York and Chicago, the concept of brand experience has now reached a higher level with the opening of the first Nutella Hotel.

Hotella Nutella, this the name of the first-of-its-kind resort, is set to open in Napa Valley – California next January 2020.
Unfortunately, for all the fans around the globe, the exclusive location is a one-weekend-only pop-up created by Ferrero USA to treat three lucky American Nutella’s super-fans and their guests to an unforgettable lifestyle experience to enjoy the hazelnut spread.
In order to get a reservation, fans will need to win a contest on www.HotellaNutella.com by creating a video that demonstrates how Nutella makes their mornings special.

Those who are dreaming pools full of Nutella maybe will be a little disappointed, but the fully Nutella customized furnishings, accessories and bedrooms designed around the flag colours of the brand and the huge jars of cream everywhere, will surely make it an unforgettable place.

Since 1964 Nutella has gained fan all over the world becoming an iconic product keeping expanding both through product innovations and marketing strategies. The idea ​​revolving around this concept is indeed a lifestyle experience that will accompany the guests through themed activities, animated by the Nutella Weekend Breakfast Chef Team.
Geoffrey Zakarian, Iron Chef and Food Network celebrity judge will lend his extensive food knowledge by showing guests how to cook the ultimate breakfast for dinner. Soul food queen and TV personality Tanya Holland will help guests create the perfect southern Nutella-inspired breakfast.
Last but certainly not least, Dancakes, the incredibly talented pancake artist team who performs live pancake art around the world will teach fans how to create pancake designs that “combine family fun with the delicious taste of Nutella.”

Todd Midura, vice president of marketing at Nutella North America, Ferrero said in a statement, «Hotella Nutella reimagines the joy of the hotel stay with a special breakfast experience that allows fans to enjoy Nutella in new and different ways. We hope our guests learn how to recreate the magic of Hotella Nutella at home, giving them more opportunities to gather with friends and family to enjoy a special breakfast».