Pantone and Bershka: paint it neon

Bershka has just launched a super fluo, eye popping athleisure collection licensend by the world colour reference – Pantone.

Orange, yellow, pink, and green, in flashy neon hues paint four full collections of bike shorts, cargo pants, tops, paralleled with sneakers, bags, socks and eyewear, in a single-colour all-over effect.

A big Pantone logo features only a few items, while the rest of the collection bears a small Pantone signature tag.

A powerful visual display flashes at the best Berschka stores where the collection is available, along with the fast fashion e-store network.

Prices range from 7,99 € for the shopping bags to 49,99 € of the blazers.

About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.