Paul Smith and Braun for a timekeepers design

Braun, the global leader in small electric appliance, is steeped in heritage. Founded in 1921 in Frankfurt am Main by Max Braun, the care for technology and function of the products was soon matched by their innovative design and look. Few products make it to iconic status but as a mark of its excellence, the Museum of Modern Art has exhibited many of Braun’s pieces.

The term “Braun Design” even refers to a particular approach to creating products. A typical feature is the combination of technical innovation, a new aesthetic, and a degree of user-friendliness that has been thought through down to the smallest detail.

From these bases, Paul Smith, the well-known British brand of clothing, collaborates with Braun for a ‘classic with a twist’ range of products.

Three classic and iconic Braun timepieces have been chosen: the iconic Braun’s BN0032 watch, the travel alarm clock and the BC17 wall clock.

To these products, which retain their simple and minimal design, Paul Smith adds an eye-catching splash of color with his signature’s colours on the seconds’ hand and a peacock blue date indicator.

“The subtle addition of Paul Smiths unmistakable stripes and logo adds a playful detail to three timeless designs that prioritise form, function, and clarity,” both companies say.

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About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.