Pull&Bear and Smiley – a philosophy based on positivity and urban spirit – have combined their talents to create a capsule collection of streetwear and accessories with creativity, art and contrast taking centre stage.
The capsule pays homage to Smiley’s iconic status as one of the leading cultural icons of the last century, celebrating the brand’s deep roots in art, graphic design and subculture symbolism – with a nod towards the culturally relevant artists, creators and trendsetters that have shaped artistic activism with a streetwear swagger that will spread smiles.
Pull & Bear Smiley range mixes Smiley’s pop world with the art of Van Gogh, Monet, Vermeer, and Michelangelo – an artistic melting pot blending expressionist, impressionist, classic and baroque art with urban contemporary graphics.
A more feminine side of the collection features T-shirts and sweatshirts which combine classic works of art with Smiley originals, as well as denim twin sets with all-over Smiley prints and viscose shirts. The women’s collection is completed by the perfect accessories to finish off a look, such as bucket hats, Smiley rings, necklaces and socks.