PUMA and Formula1 together on merchandising

Sports company PUMA has announced a long-term partnership with Formula 1® to become the exclusive merchandise retail partner from the start of the 2019 season. This year, PUMA stands and superstores will be present in 17 out of the 21 Grands Prix in the calendar.

Adding to the company’s impressive motorsport credentials, PUMA has gained the rights to design, produce and sell Formula 1-branded products trackside.

Visitors to Formula 1 races across the globe will be able to purchase F1 and Grands Prix related products as well as all 10 teams’ merchandise from on-site PUMA stands and superstores during race weekends.

PUMA and its fully-owned subsidiary Branded will also retail official merchandise and accessories from Formula 1’s growing portfolio of consumer products licensees, such as Codemasters and BAPE.

Branded, which already distributes PUMA replica merchandise and designs for leading F1 teams such as Scuderia Ferrari, Mercedes-AMG Petronas Motorsport, Aston Martin Red Bull Racing and Rich Energy Haas F1 Team, PUMA will now add F1 trackside retail to its offering.

Since entering Formula 1 in 1999, PUMA has established itself as a leading motorsport supplier, providing team wear and race wear to the most successful Formula 1® teams as well as the motorsport divisions of BMW and Porsche in other racing series.