Puma and Replay: eco-collaboration

Puma and Replay has joined forces for a special version of Puma Ralph Simpson sneaker.

Inspired by and created for the basketball legend in the 80s, the RalphSampson by Puma sneaker has a mid-height construction and an essential design.

This limited edition is a creative project that integrates denim and ECO-washing treatments developed by the Italian premium denim brand Replay to give its garments an authentic and lived-in look without affecting the environment.

This sneaker is treated with Ecostone, an abrasive stone similar to pumice stone but without the residues release, thus allowing water savings during the process. The process includes hand finishes with abrasions and colors made with natural pigments, for a used look and absolute uniqueness.

Matteo Sinigaglia, CEO of Fashion Box – Replay, declares he is proud of this collaboration, based on the shared values with Puma of quality and research of new process granting high sustainability. Bjørn Gulden, Puma’s CEO, echoes with enthusiasm, appreciating the Italian touch of the denim brand in innovation and style.