Puma, Sonic’s official supplier

Sonic will be the protagonist of a CGI movie in February 2020, and Puma readies to supply the hedgehog with a pair of tailor made red and white sneakers.

A post on PUMA Instagram profile some days ago is promoting the launch of the movie through the official movie trailer, while a sneak peek of the actual model which Sonic will wear on the film has been posted since September on Pumaperformance profile.

The collaboration between the German brand and Sega’s most famous character is going on since 2018, when a first couple of PUMA RS-0 sneaker models where launched in limited edition. Another cobranded Puma Sonic RS x3 model seems to be ready in November 2021, at Footlocker only.

A remarkable collaboration – a “virtual” product placement for an animated character.