Reportage: Hong Kong Licensing Show

It’s a real pleasure to see how Hong Kong International Licensing Show has grown up in dimension, visitors and contents, paralleling the whole Asian licensing business growth.

Aside the major league of global lifestyle licensors, such as IMG, Global Brands Group, Global Icons, and the entertainment giants like Nickelodeon or Sanrio, the platform includes now a huge variety of Asian specialized licensors, from gaming to museum, from characters to art.

The Chinese cultural and heritage business is in fact highly represented by a round up of the major arts and crafts museums, showcasing a classy range of merchandising items, among which the Dongguang Numismatic Museum and The Palace Museum stand out for their refined product output.

Geeks can find their paradise, not only with the contemporary videogame brand scene, but also (especially) with the technostalgia of PacMan or Street Fighters.

Conferences and business matching are the main course of this event platform, and a special mention is due to an interesting “Meet the VIP buyers” session. One big retailer at a time addresses an avid audience of licensors about thelicensing- in strategy and the needs of their company. You can imagine the enthusiasm of that audience at the end of the speech and Q&A session in fetching their business cards and arranging future pitch meetings with the VIP retailer.

And as Hong Kong is not around the corner, those who could not attend the event can enjoy our reportage.

About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.