Riva Fashion with Chupa Chups and Mentos

The Middle East based fashion brand Riva has just launched two colourful collections in collaboration with Chupa Chups and Mentos.

Owned by the Kuwaitian Armada Group, Riva is a retailer operating in 6 countries across the Middle East with over 50 stores specialized in clothing, footwear, accessories and perfumes for women, teenagers and kids.

What makes the brand so unique is the combination of bold colours with artisan details and fresh modern silhouettes. A proposition which perfectly fits with Mentos x Riva Teens and Chupa Chups x Riva Teens collections, offering two full ranges to teenagers who wish to express their individual style with sweet colours and a touch of glamour.

The collections are already available at Riva stores and online, at rivafashion.com.

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About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.