Safilo celebrates 150 years of Harper’s Bazaar


Eyewear styling and communication seems a bit flattened by the global licensing deals with fashion brands,and celebrities endorsement, both as pivotal businesswise as mainstream in the creative outcome.

The Italian based global eyewear manufacturer Safilo tries a diversion celebrating Harper Bazaar’s 150th anniversary with “First in Fashion–First in Eyewear,” an eyewear collaboration which unites two pioneers in their respective lines of business.

Born in 1867 in New York City, Harper’s Bazaar is the American first fashion magazine, some ten years before Safilo manufactured its first frames. Art, design and fashion are keywords to both players, which for this project worked closely to select iconic imagery and inspiration from the deep magazine’s archive material.

The result is a capsule collection inspired to air and space travels from the pages of the magazine of the 60’s; three styles which unites high craftmanship with a very bold taste and an exclusive aesthetic.

Priced from 475 to 525 dollars, the collection is exclusively available on Harper’s Bazaar website ShopBazaar and at Bergdorf Goodman’s. Not a millionaire business, but a good liaison of the Safilo brand to Harper’ Bazaar and its celebrations.

About Paolo Lucci

Branding and licensing specialist, Brand Jam's founder and heartful promoter.