Samsonite celebrates Barbie’s 60th anniversary

Samsonite Europe, the European branch of the world’s largest travel luggage company, celebrates the 60th anniversary of Barbie with the launch of a special edition American Tourister x Barbie, and a Neodream Samsonite collection featuring the iconic fashion doll.

Designed for girls and young women across Europe, American Tourister x Barbie is a 6 pieces collection of travel bags and trolleys, featuring a glittering Barbie logo on a black background and available in Europe immediately. A second Samsonite branded collection will follow, to be launched in September.

The two colletions are part of a two years license agreement between Mattel and Samsonite Europe.