Sarah Jessica Parker expand her business on Amazon


Sarah Jessica Parker has just announced her last shoes collaboration with Amazon Fashion Europe.

The Sex and the City’s beloved character, Carrie Bradshaw, is known for her unique fashion sense and – like her inseparable friends – for her addiction to shoes. From Italian brands to her favorite Manolo Blahnik, from high heel to flat ballerinas, the only thing that really matter is collecting them all, even if this means being broke for having spent $40,000 on shoes.

Her real life alter ego, Sarah Jessica Parker, seems to be more and more in Carrie’s shoes, living her lifelong dream of being a fashion designer. In the past years she has proved several times her sense of style with unique fashion collaborations. In 2013, for example, she designed a range of footwear, handbags, and trench coats with her most loved brand Manolo Blahnik, for the 15th anniversary of Sex and the City. Then in 2014, she launched of her own brand SJP by Sarah Jessica Parker, and in 2015 she realized her first shoes collaboration with Tome. While in 2016 she partnered with Net-a-Porter for 16-piece handmade in Italy luxurious line, and with Bloomingdale for an apparel capsule collection named SJP LBD (Little Black Dress), just to name a few.

This last partnership with Amazon will definitely boost the expansion of her business, making SJP’s shoes available for her fans at a more affordable price. SJP already launched her collection on Amazon’s US fashion website last year, and this Fall 2017 will be the first time the collection will be featured on the European version of the site.

The range will include an array of new and signature style pumps, heels and boots, featuring three exclusive shades of blue of the iconic Fawn court shoe: Dash, Flirt and Wink that will be available only on the retailer website. The Amazon’s shoppers will also receive an exclusive SJP dust bag personally signed by Sarah Jessica Parker.