Scoop loves V&A: marketing, communication and collaborations

Scoop, the UK based contemporary womenswear fashion trade show, held at the iconic Saatchi Gallery in Chelsea, London, announced its next AW19 collaboration with the V&A museum.

Conceived by Karen Radley, Scoop was first launched in February 2011, with a unique concept that beautifully combines fashion and art with over 250 designer’s finest collections exhibiting surrounded by outstanding works of contemporary art.

Last July, for the SS19 edition, Scoop collaborated with the iconic department store Liberty of London for an exclusive marketing campaign that used the British retailer’s exclusive print ‘Desert Rose’.

For the next season, the spotlight will be instead, on the opulent floral designs of William Kilburn part of the V&A impressive collection.
Inspired by its intricacy, pattern and colour, Scoop will celebrate the V&A’s bountiful archive of Kilburn’s pattern throughout the show and across all show material.

The partnership will also include several collaborations with international renowned brands. Cult British brand Pyrus London will be using the print to create designs for Scoop staff to wear on-site and the Italian textile producer, Ratti Spa, will be producing co-ordinating silk scarves. British stationery brand Papier will be providing notebooks featuring the beautiful print.
Probably other collaborations will join the project between now and February, accordingly to Karen Radley’s statement.

About Ambra Farioli

Branding consultant and web communication expert, always on the go looking for interesting brands' r-evolution projects. Last but not least, passionate Brand Jam managing editor :-). If you wish to discover more follow me on twitter @Ambra_Farioli