The American wool fabrics brand Pendleton and the sportswear label Sebago, joined forces to create a capsule collection that combines the East and West Coast of America, alternates leather with wool, and is inspired by the patterns, colours and traditions of Native Americans.
The result is a bold yet traditional capsule collection that celebrates the US heritage.
Five Sebago‘s outdoor label Campsides (Arcadia, Tatanka Para Wool, Seneca Mid Wool and Kekuka Mid) have been reinterpreted with patterns from Native American wool blankets designs, the core theme of this collection giving the capsule a traditional yet contemporary look.
The capsule collection, available in selected and exclusive stores in Italy, UK, France, Belgium and available is also on sale on sebago.com.
With this new project, Sebago continues its investment in co-edited projects, part of the international relaunch and development plan of the brand strongly supported by Basicnet, the Turin-based company that has acquired the brand in 2017.
In spring Sebago started its co-lab strategy signing a capsule collection with the lifestyle brand Sease, founded by Franco and Giacomo Loro Piana. Keeping its focus on the fashion, Sebago also created a special limited edition of 150 Dan loafers for men and women in collaboration with 10 Corso Como, sold exclusively at the famous Milan concept store.
No less important, during the last Pitti in June, the brand debuted with its first apparel collection for the spring-summer 2020.
In Basicnet’s investment plans for the brand, also the growth in the retail channel thanks to the opening of flagship stores dedicated to Sebago universe.