Tag Archives: anniversary

Bentley celebrates its 100th Anniversary With Limited Edition and collabs

This summer, the British manufacturer and marketer of luxury cars, founded as Bentley Motors Limited by W. O. Bentley in 1919, subsidiary of the Volkswagen Group since 1998, will celebrate its 100th anniversary. A story…

adidas, mind the gap!

Talking again about “odd couples”, the latest adidas Originals’collaboration is as brilliant as unexpected. In order to celebrate the 15th anniversary of the Oyster card, Transport for London (TfL for short) teamed up with the…

Moleskine launches a double limited edition to celebrates Astro Boy and its creator

Japan is a country rich of culture, traditions and art from which to take inspiration both for design and fashion. But, above all, for many Japan is synonymous of technology, video games, manga and anime.…

KIKO Milano celebrates 20 years with 7 special collaborations

The Italian make-up brand founded in 1997 by Stefano e Antonio Percassi, celebrates its twentieth anniversary with seven special collaborations with seven young designers’ brands, chosen in collaboration with Vogue Italia, within “Vogue Talents” project.…

Brooks England: an array of collaborations for 150th anniversary

Collaborations as a communication tool: this is how Brooks England is strategically celebrating its 150th anniversary in 2016. Brooks have stipulated a single theme to unite its brand with the best names in bike-building: copper. The simple…

Big in Japan part 2: Retail Licensing

In our second reportage on licensing in Japan we will show you “how to fight against the crisis”. We talk about Asian crisis since 2008, but Japan, a country slightly larger than Italy but double…