Tag Archives: capsule collection @en

The Month in Brand Innovation

While last month’s most reported stories came from the ever-expanding world of IKEA (see Lego, adidas, Saint Heron, Design Indaba, etc) and the Emperor’s New Clothes-style collaboration between Rimowa and Off-White, it was traditional licensing…

Miley Cyrus and Chiara Ferragni: double blow for Converse

Converse is closing its year of collaborations with a double blow to please millennials: Miley Cyrus and Chiara Ferragni have been both commissioned to contemporarily interpret the iconic Chuck Taylor. Late in november we have…

Minions by Craig and Karl capsule showcases at Excelsior Milano

A case study into how curated capsule collections work: a creative pair applies an artistic twist to a familiar entertainment property, translating it into a set of remarkable products ready for high-end retail. Craig Redman and Karl Maier…

GI Joe x Alpha Industries, mixing military with pop culture

For a long time our articles have focused on exposing how collaborations and certain licensed or co-branded activities can elevate lifestyle brands and create what we call “remarkable products”. Such inspirations are well-trodden territory for Alpha Industries, a…

Charlotte Olympia takes Spider-Man in her web

Luxury shoes and accessories brand Charlotte Olympia has joined forces with American comics publisher and movie producer Marvel, to deliver a collaborative collection to celebrate the upcoming film “Spider-Man: Homecoming”. Revealed by the British designer…

Twin Peaks: merchandising is not what is seems

After 26 years, the supernatural crime drama created by David Lynch and Mark Frost, that debuted in 1990 on ABC, it’s finally back. Since the earliest revelations, the long-awaited sequel to Lynch’s masterpiece has created…

Chupa Chups launches a make-up capsule with essence

Next June Chupa Chups® will surprise again its fans with a new, tasty collaboration. After the amazing collection of underwear and easywear with Tezenis, the most loved lollipop will present a special make-up limited edition…