Tag Archives: communication

McDonald’s celebrates the Year of the Dog with Anna Sui

It is hard to find what McDonald’s and fashion designer Anna Sui have in common, but odd couples is one of the things we like the most. Interesting and unusual but unmistakably brilliant. This partnership…

Brooks England: an array of collaborations for 150th anniversary

Collaborations as a communication tool: this is how Brooks England is strategically celebrating its 150th anniversary in 2016. Brooks have stipulated a single theme to unite its brand with the best names in bike-building: copper. The simple…