Tag Archives: e-sports

Luxury and gaming: Gucci Open with Tennis Clash

As reported on our Halo Licensing Survey dissecting the Louis Vuitton collab with League of Legends, luxury brand convergence towards gaming and e-sport is a trend which deserves some attention. The hyper dynamic Gucci has…

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Posted by: Paolo Lucci // COLLABORATIONS @en, TRENDS @en // Sport, collaborations, collabs, e-sports, gaming, luxury // June 2, 2020

The sports merchandising business readies for SMMEX 2018

Brand Jam partners with SMMEX, the leading event in sport merchandising, licensing and sourcing, back for the 20th year on Monday 5th March 2018 at London’s Wembley Stadium. SMMEX is a one day show which…

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Posted by: Mick Regan // ENTERTAINMENT @en // Sport, e-sports, esports, football, licensing, merchandising, smmex, sport business, wembley // February 5, 2018

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