The Office series on a special UNO card game
The Office, the NBC’s famous TV series launched on 2005, has become one of the most popular TV series on the streaming platforms, once it went off from airing. With its great fan base worldwide,…
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Montegrappa doubles down with Lord of the Rings
Montegrappa, the Italian luxury pens maker, returns to Middle-earth with an homage to Lord of the Rings with “Eye of Sauron” limited edition. Sauron and the power of darkness loom large in this sequel to…
The Dark Side of Oris Watches
Oris, the independent Swiss watchmaker born in Holsten in 1904, has released a limited number of the “Dark Side” two-watches sets inspired to Star Wars saga, which have become available for purchase in the U.S.…
West Ham meets heavy metal with Iron Maiden
After AS Roma x Tokidoki, another collaboration unites a football team with a world recognized brand, this time in the music business. A West Ham fan since when he was nine, Iron Maiden bassist and…
Vans teases a Harry Potter collab
“Vans and HARRY POTTER collaborated to conjure up a magical collection of footwear, apparel and accessories for witches, wizards and muggles alike,” This is how Vans officially discloses its upcoming limited edition ispired to J.W.…
The Olympics merchandising strategy starts with Lacoste
The IOC, International Olympic Committee and Lacoste have announced the launch of the first exclusive Olympic Heritage lifestyle apparel collection, developed by Lacoste as part of a new licensing agreement, in line with the IOC…
Alice + Olivia x The Beatles takes merchandising to new heights
As illustrated in our latest issue of The Brand Jam Mag, music brands have been able to radically transform the way they interact with fashion and lifestyle. Aside the cases of Kanye West with adidas…
Star Wars merchandising: the thin line between sublime and ridiculous
Back in the late 1970s, the Star Wars saga undoubtedly kicked off the merchandising model as we know it. Even if we like how Mel Brooks parodied the phenomenon in Space Balls (“Merchandising! Merchandising!”), we…