Our Brand Innovation Pulse column highlights strategies in innovation and consumer engagement. This time two recent cases demonstrate the expanding role of the licensing model to create remarkable products. Transformers x Tomy x Casio G-Shock…
Back to tradition, classic styles, and the sunset of the ubiquitous luxury sweatshirts were the general comments heard from professionals and people-in-the-know after the closing of this September Milano Fashion Week. But at Anteprima, the…
You can get a free sample of the Q1/2018 report now, to see what you’ve been missing out on. Brand Jam readers who got to know our new intelligence service in April already have a…
Collaborations, especially when it comes to sneakers, have their way to be teased long before their launch. Yeezy Mafia, a sneakers-insider channel has purportedly teased some days ago the upcoming launch of a range of…
The 94th edition of Pitti Uomo is about to open its gates, with its anthology of limited editions, collaborations, and various branding activations. Before we can take a look at them with our reportage, we…
For the fans following Sephora Collection Instagram page, it is no longer a news that a special limited edition with Barbie is soon to be launched. The global cosmetics retailer first teased the new Barbie…
There is always something to be amazed of in store-checking in Hong Kong. Like a sampling of the NY or Berlin coolness, blended with the iconic Japanese aesthetics , we are glad to share with…
Chinese New Year is an event which more and more brands are using over the years as a platform to enhance the storytelling angle of their communication, with themed special editions and soft innovation. Moschino…