Collaborations between manga, anime or videogame franchises and luxury brands are not uncommon, as our readers know and all our Halo Licensing Survey subscribers in can track quarterly. But seeing one of the pillars of…
Brand Jam’s Halo Licensing Survey is the unique comprehensive survey of the global licensed collaborations scene. Discover it and how to subscribe the service using our promo offer. The Q2/2020 edition of Halo Licensing Survey,…
Barbie and GlamGlow have partnered for a limited-edition launch: a GlamGlow’s Supermud Clearing Treatment Mask and a Glowstarter Mega Illuminating Moisturizer inspired by the most glamorous fashion doll ever. What’s so exciting, is that the…
“Anime Power” is one of the fastest growing branding trends, as reported in the latest quarters by our Halo Licensing Survey. But it’s a bit of a surprise that, beyond categories like sneakers, apparel, and…
Criminal Damage has collaborated with Universal Brand Development to create a limited edition celebrating the 35th anniversary of the “Back to the Future” film directed by Robert Zemeckis. The 16-piece collection consisting of t-shirts, hoodies,…
Teddy Fresh is a colourful apparel brand launched in 2017 by the duo Hila and Ethan Klein, the YouTube creators behind H3H3 Productions. The brand immediately got recognition and popularity, and worn by Twitch star…
Stranger Things is a licensed property capable of gathering great collaborating brands, like Polaroid, or Nike x Kith to name just the most recent, with a special twist on product development, like the smart activation…
Milano Fashion Week is always a good opportunity to track down collaborations and branding trends. Fashion is for sure the most advanced generator of all the platforms, and can be easily used to understand the…
Our Brand Innovation Pulse column highlights strategies in innovation and consumer engagement. This time two recent cases demonstrate the expanding role of the licensing model to create remarkable products. Transformers x Tomy x Casio G-Shock…
Back to tradition, classic styles, and the sunset of the ubiquitous luxury sweatshirts were the general comments heard from professionals and people-in-the-know after the closing of this September Milano Fashion Week. But at Anteprima, the…