Collaborations have become a staple in many categories, and beauty and cosmetics is no exception. Adding special external flavours borrowed from brands, artists, characters, movies, or video games proves for many brands a powerful marketing…
Collaborations between manga, anime or videogame franchises and luxury brands are not uncommon, as our readers know and all our Halo Licensing Survey subscribers in can track quarterly. But seeing one of the pillars of…
The new BMW 2 Series Grand Coupé is the first BMW 4-door coupé in the premium compact segment, inspired to a new breed of drivers who look for style outside the comfortable perimeter of mainstream…
Atari, one of the world’s most iconic consumer brands and entertainment producers — just announced a deal with GSD Group — a leading innovation and strategy agency, led by founder Shelly Murphy and partner Napoleon…
Forty years ago, Bandai’s video game PAC-MAN changed the video gaming scene, and in the wake of the trend reported in our Halo Licensing Survey, a series of collaborations have been announced and launched with…
Let’s consider Uniqlo as one of the most advanced trend setters in themed collection: observing its activation we can try to understand the directions of what will probably come next. Especially UT, the brand of…