Take n’ Care with Chupa Chups


Another flavoured collaboration for Chupa Chups®!

“Don’t eat me” is the new bath and body products range for teens and kids signed by Chupa Chups® and developed by Thai brand, Take n’ Care.

The colourful collection was launched last week during a press conference cocktail party at the Central World mall, the largest lifestyle shopping destination in Bangkok.

The range, composed of bath, shower, hair products, body lotion and hand & nail cream, all paraben- and alcohol-free and made with natural ingredients, is inspired by the essence and aromas of the real Chupa Chups®. Strawberry&cream, ice cola, cherry cola, vanilla paradise, green apple, coconut & pineapple and choco mint are just some of the flavours that will make this collection irresistible.

Marta Ballesteros, Perfetti Van Melle Licensing Area Manager said: “We are excited to have a new partner on board for Thailand. Take n’ Care has captured perfectly the essence of the brand and its forever fun spirit so they have created a surprising and high quality range of bath products for the first time ever in Thailand. We invite you to discover them!”.

After the European deals with Lip Smacker, Aspire Brands, Admiranda, Paglieri Sell System, Cosnova and the Korean make-up brand Junghwa, to name a few, this collaboration represents another successful step of the Chupa Chups® brand into the world of beauty & body care.

About Ambra Farioli

Branding consultant and web communication expert, always on the go looking for interesting brands' r-evolution projects. Last but not least, passionate Brand Jam managing editor :-). If you wish to discover more follow me on twitter @Ambra_Farioli