The Ferrero Group announced the launch on the market of a limited edition of Tic Tac Coca-Cola.
Tic Tac has indeed created the first mint with the refreshment of Coca-Cola.
More the just a mere ingredient licensing, this collaboration brings together two iconic brands of the FMCG sector.
There are many candy brands that offer a cola flavour in their product range, but this is the first time a brand decides to recreate the original Coca-Cola flavour with an official partnership.
This special edition will be available in the next few months in more than 70 countries all around the world.
The introduction will be supported by a 360° global integrated communication plan, including a dedicated TV campaign as well as comprehensive online and social media communication activities.
Tic Tac Coca-Cola will be available in three different promotional packs, in terms of size and weight, with a distinctive and impactful graphic, enhancing the strength of this collaboration.